Details
Is the Factory Calling You a Lousy Dealer? Here's How to Respond!
Publisher: OADA
Year: 2019
Original Air Date: June 20, 2019
Webinar Hosted by OADA, with David Brown from Stockamp & Brown, LLC
$20.00 (webinar link)
It's considered sport for the manufacturers - assigning a failing grade to new motor vehicle dealers based upon alleged poor sales and CSI performance. The one-sided metrics utilized by car, truck and motorcycle manufacturers to evaluate the performance of your dealership are riddled with faulty analysis, bloated objectives, inaccurate assignments of territory and unreliable sales average benchmarks.
If you are being harassed by the factory, you are not alone! In fact, you may be in the majority. In one metro market in Ohio, every single dealership that represents a particular brand is considered by the manufacturer to be underperforming. Is it coincidence that all of these dealers are "failing" dealers, or could it be that the factory's sales objectives are misplaced? You know the correct answer, but you still need to understand how to effectively respond to your manufacturer when it unilaterally deems your performance and sales efforts as ineffective.
David Brown will provide you with the proper ammunition you need in order to respond to the performance assessments issued by the factories.
Stock#: 19011 Mfr#: 19011