Details
The Social Strategy Playbook
How Dealers Can Dominate Their Market with Facebook Advertising
Year: 2019
Original Air Date: July 11, 2019
OADA, with Stream Companies
Just a few years ago, simply running a clicks-to-site ad with an eye catching graphic was considered a "social strategy." But in today's competitive digital environment, lumping in Facebook advertising as just another extension of your overall display program isn't cutting it. With the precise targeting options and creative delivery formats, Facebook offers advertisers seemingly endless opportunities to engage and impact shoppers at every phase of the shopping process... Whether building brand awareness, converting leads, conquesting or driving shopping behavior.
The Challenge: Many dealers don't know where to start when developing an integrated social strategy. Those that have aren't really sure how to measure or drive continuous improvement.
The Solution: During this one hour webinar, you'll learn:
- How to build a structured social Facebook advertising strategy
- How to align it with your dealership's goals
- Gain insights into the most impactful campaigns
- Develop audience and targeting strategies to deeply impactful ads that deliver results
- Learn how to integrate your Facebook ad strategy within your other digital marketing channels
- How to leverage those digital data points to propel your overall digital strategy
Founded in 1996 by two lifelong friends, Stream Companies was created with the intention of bringing something different to the advertising table. At a time when digital outfits were popping up left and right trying to take advantage of the dot com bubble, Stream implemented a full-service and fully integrated approach that successfully set them apart from other agencies.
Stock#: 19013 Mfr#: 19013