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2019 State of the TCPA: Take the Fear out of Calls and Texts


Publisher: MacMurray & Shuster
Year: 2019

Original Air Date:  October 30, 2019

presented by OADA, with MacMurray & Shuster

Today's dealerships are finding that marketing to consumers has never been more challenging and fraught with risk. Advances in technology have created more sophisticated ways to reach consumers, and the rise in use of smartphones and text messaging has resulted in widespread marketing campaigns to reach them on mobile devices. While these campaigns are pivotal for contacting customers and bringing business to dealerships, they also bring potential regulatory pitfalls.

These online and mobile marketing campaigns are especially susceptible to violations of the Telephone Consumer Protection Act (TCPA). The TCPA prohibits the use of calls and text messages from an automatic telephone dialing system (ATDS) or prerecorded messages to contact cell phones and residential homes without proper consent. Cases involving the TCPA represent the second highest filing in U.S. federal courts and lawsuits typically result in multi-million-dollar judgments with settlements averaging $6.6 million. Add in the potential of hundreds of thousands in legal fees to defend such an action, and TCPA can become synonymous with bankruptcy.

Attendees to the webinar may expect to:

  • Understand how current TCPA rulings and interpretations apply to their dealerships' marketing initiatives
  • Identify the steps that smart dealerships take to comply with TCPA requirements
  • Learn how to assess their business for common compliance pitfalls and hidden risks
  • Create compliant solutions for reaching consumers and growing their business, and
  • Understand the evolving nature of an ATDS.

The common practice of purchasing leads from third parties also creates serious TCPA challenges for dealerships. That's because dealerships are often one step removed from consumers that give their consent for calls and texts directly to lead generators, yet still bear liability for those communications.

Stock#: 19021  Mfr#: 19021

Price: $0.00    

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